Several students gathered in brightly colored computer lab. Male student directs computer mouse while female student watches monitor.

数字营销(文学士)

Launch Your Career in a Growing Field

Are you interested in leading the digital revolution as a social media manager, 数字策略师, or SEO specialist—all while earning your undergraduate degree?

Organizations are actively recruiting to fill their talent shortages—providing graduates with plentiful job prospects and a fulfilling career.

Preparing for the Next Step in Your Career

We understand the importance of supporting and encouraging our students throughout their educational journey. Our experienced faculty and staff are committed to guiding you every step of the way, providing the resources and assistance you need to succeed.

教师 Spotlight: Trevor James

“I try not to just teach the material but make it applicable for the students. That way they are able to use what they learned in the classroom the next day at work or in their daily lives.”

more about professor James

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Flexible Options to Earn your Degree

North Park is one of the first Universities in Illinois to offer a major in digital marketing. Pioneered by business faculty, our curriculum equips students to meet technological advancements in digital and social media. A flexible and supportive environment prepares students for a successful transition from classroom to workforce.

数字营销工作

  • 数字营销经理
  • SEO Specialist/Inbound Marketer
  • Pay Per Click (PPC) Specialist
  • 内容营销经理
  • User Experience (UX) Designers & 开发人员
  • 客户关系管理经理
  • 移动营销
  • 网络营销助理
  • 数码媒体助理
  • 数字内容开发人员
  • Marketing or Business Manager

Hands-on Curriculum Spearheaded by Business 教师

Students experience hands-on application of digital strategies, 网络营销, 网络分析, and social media network marketing. They learn to think like a digital marketing professional with industry-relevant assignments which enhance technical, 有创意的, 以及商业技能.

受欢迎的技能

Students acquire highly applicable skills, 工具, 和能力, which improve their skill set and keep them current in business. Graduates will be able to:

  • Create and discover digital content, social media, mobile and network marketing.
  • Analyze and assess digital marketing using marketing and 网络分析, SEO, and PPC.
  • Strategize and develop complete digital marketing strategic plans and social media assessment reports.
  • Recognize ethical and moral issues and embody integrity.